LS Electronics Group celebrates 10 years in business with a new image

3rd July 2006

Following ten successful years providing innovative electronic product design solutions and manufacturing services LS Electronics Group launch a new brand structure to enhance the company’s identity.

The new brand structure, accompanied by a fresh logo, is headed up under the LS Electronics Group title, with divisional brands of LS Designs (own branded products) and LS Electronic Solutions (electronic design and manufacturing services) providing distinct identities for their two respective areas of business.

“Through looking at our comprehensive offering it became clear that we were trying to communicate too much under the single banner of LS Electronics Group,” explains Paul Woolley, Sales and Marketing Manger at LS Electronics Group, “the company’s group structure lends itself favourably to the sub-branding of the two distinct business areas and with the ten year anniversary being celebrated this year, it seemed like the ideal opportunity to refresh the company image.”

Formed in 1996, LS Electronics Group started after the company’s directors Tim Lomax and Nick Shephard responded to requests to design and produce a number of unusual one-off niche products. Two of these, the bizarrely, yet aptly named Clap-O-Meter and an electronic scoreboard for clay pigeon shooting, commissioned for national television series’. Further opportunities presented themselves and the company has since been commissioned to produce products in many other more varied and demanding industries.

The launch of the new brand structure coincides with the re-launch of the company website www.lselectronicsgroup.com which now acts as a portal to access the divisional brand sites, www.lsdesigns.co.uk and www.lselectronicsolutions.co.uk