LS Electronic Solutions - the final piece in re-branding strategy

4th July 2006

LS Electronics Group has breathed life into a silent company name, launching it as a new divisional brand for the company’s electronic product design and manufacturing services.

The new brand will provide a focus for the company to better promote its services into more targeted markets, making a clear distinction between designing and producing a clients product on their behalf and selling own branded products.

“Essentially the physical and operational structure of the company will remain the same,” describes Nick Shephard, Director and co-owner of LS Electronics Group “however; the brand restructure enables us to communicate the most appropriate messages about who we are and what we offer to a larger number of smaller more targeted audiences.”

The LS Electronic Solutions brand covers the entire range of electronic product development services, including PCB design, prototyping and product conceptualisation, alongside the complimentary manufacturing services.

“As a company our early ethos was that of a design agency, taking products through to a state of completion with our customers making their own arrangements for production.” Explains Tim Lomax, also Director and co-owner of LS Electronics Group, “the reality was that it suited both ourselves and a number of our customers for us to stay involved in the manufacturing as it allowed us to upgrade and modify their products at a moments notice, a part of our services which we believe sets us apart from some of the competition.”

More information about the electronic product design and manufacturing services available from LS Electronic Solutions can be found at www.lselectronicsolutions.co.uk